India"s largest tea retail chain, Chai Point, was path-breaking in launching its Chai delivery service - Chai-on-Call. Chai-on-Call is arguably India"s largest hot beverage delivery service. The core innovation in this delivery service was the heat-retaining disposable flask that retains heat for 45-60 minutes. Chai Point was the first company in India to develop and launch...
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Tuesday, 19 January 2016
Chai Point’s ‘Chai Flask’: A Design Innovation That Launched a New Business
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